“The Calm” is the title of the new BMW shortfilm where we will see an electric car chase. The advent of electric cars is giving automotive companies an opportunity to redo their corporate image. Brands like Volkswagen, involved in the “DieselGate” scandal, see how electrification allows them to change the perception of users. Other brands […]
The Citroën campaign generates through artificial intelligence paintings of the great French artists and the brand’s cars. Artificial intelligence has burst onto the creative scene and is called to be a “game changer” in the world of marketing and advertising. Many creatives are starting to use AI to carry out amazing and creative advertising campaigns. […]
Amazon’s ad is titled “Every Day Better” and emphasizes consumer reviews on products. Since the emergence of the e-commerce giant Amazon, reviews have always been a reliable source when it comes to consulting about the quality and/or usability of the product. So much so that it has even led to a question/answer forum for each […]
Dove’s commercial follows the campaign to faithfully represent women in video games. In the world of video games and gaming, 74% of women do not feel represented in female characters. It’s a sector that has historically hypersexualized them, and despite the fact that strong female characters are proliferating lately, when it comes to choosing the […]
The Lacoste commercial celebrates the 90 years of the brand and how it has impacted society. Lacoste turns 90. The mythical brand of the crocodile is one of the most influential brands in modern society and to celebrate it he has launched this advertising campaign. In it, he reviews how Lacoste has influenced the world […]
“Subtitles” is the title of the original VisionWorks commercial, an optician that plays with humor in its campaign. The advertising campaigns of opticians always tend to have a plus of creativity that allows the viewer to be surprised. Today we bring you an original campaign from a chain of opticians in the United States, VisionWorks. […]
The Google commercial is titled Loretta and it is a story that impacts us due to its rawness and emotion. Voice assistants are in most houses. They are ideal objects to give away, small, easy to install and that can help us enormously in small daily actions. And they are, without a doubt, the star […]
The “Mother” commercial for Mother’s Day is made by “Heroes de Hoy” platform made up of LaLiga, Iberia, Repsol, Orange and DAZN. Sunday is Mother’s Day, an especially prolific day for creatives, who can show off new and surprising creative ideas. We all remember the famous Doritos commercial “There is no only one Mother” or […]
Nissan’s commercial to promote the Ariya electric SUV lasts four hours and is taking off on YouTube. Globalization caused by total interconnectivity has allowed many artists to find their place and time; and along the way to thousands of fans who otherwise would never have met. This is the case of the popular YouTube channel […]
The New York Times commercial is a clever campaign reminiscent of the award-winning “The truth is worth it.” In 2019, the New York Times “The truth is worth it” campaign was selected as the best commercial of the 2019https://en.esloganmagazine.com/ten-best-commercials-of-2019/ at the Cannes Advertising Festival. It was a differential and surprising announcement that defended the fact […]