Orange’s commercial recreates the movements of female players and substitutes plays as if they were made by male players. Step by step, interest in women’s soccer is growing and this sport is finding its place in the competitive sports scene. Brands are aware that supporting women’s soccer allows them to reach a more “healthy” audience […]
The Coca-Cola commercial launched in Vietnam is titled “Faith creates miracles!” and is a tribute to the great stars of women’s football. On July 20, the Women’s Soccer World Cup begins in Australia and New Zealand. A new touchstone to measure the growing popularity of women’s football around the world. Since the last edition held […]
We list the best LGBTQ commercials and Pride movement. Brands have been naturally embracing the LGBTQ collective and the Pride movement. Values such as inclusivity, consistency and authenticity are very sweet to brands. And not only because this movement represents 3$ million in purchasing power, but because 54% of Millennials say they prefer to buy […]
Apple’s commercial is titled “The Great Escape” and is a fast-paced chase through the streets of Istanbul. To advertise the benefits of its products, Apple created a new communication line to have carte blanche in showing everything that stands out on the iPhone. This is how “Shot on iPhone” was born in 2015, a series […]
The island of Nike in Fortnite presents us with an immersive experience that focuses on one of the most iconic products of the brand, the Air Max. In the 90s, Michael Jordan and Nike revolutionized the market. Jordan’s Air Max became a cult object. Almost 30 years later, the line launched with Jordan is still […]
This week begins the Cannes Advertising Festival, the festival par excellence of advertising. For yet another year, the Cannes Advertising and Creativity Festival is once again the focus of attention in the advertising world. It is here where the prizes are awarded for the best ad of the year and in many other categories. A […]
The Heineken commercial marks its 150th anniversary and boasts that its brand name is still not well pronounced. Heineken, the Dutch beer brand celebrates 150 years. One of the most iconic and recognized brands in the world joins the select club of historical brands along with Nestlé, Bayer, Jack Daniel’s or Campbell. They wanted to […]
We know the actor from the Bleu de Chanel commercial. One of the fashionable actors. Bleu de Chanel is undoubtedly one of the best known in the world. The blue fragrance of the popular French brand Chanel was released in 2010 with the aim of bringing the brand closer to the male sector. To advertise […]
The Great Western Railway advertisement features the family of “The Famous Five” by English writer Enid Blyton. At Eslogan Magazine we have a soft spot for animated advertising campaigns. They are little animated jewels more similar to a short film than a classic advertisement. They are campaigns that their idiosyncrasy makes them perennial over time, […]
Shakira’s ad for Sabritas and Lay’s is a fast-paced chase where the singer escapes all the stress. In Mexico, the Sabritas brand of potatoes is the equivalent of the Lay’s brand in other countries. The brand owned by PepsiCo is one of the most popular in the Central American country and for this they have […]