Dove’s billboard is a denunciation of the harmful beauty standards that young women consume. Dove’s fight against artificial beauty continues. To do this, it has covered many fields, such as the fight against beauty filters on TikTok, hypersexualization in video games or toxicity in social networks. Now he has carried out an impressive publicity action […]
“Self-Check Out” is the title of the campaign for the lingerie brand K-Lynn, which encourages all its clients to perform a breast self-examination. The brands aimed at the female public usually launch awareness campaigns and champion the different struggles to denounce all those injustices in modern society. This is the case of the lingerie brand […]
How we can improve our productivity with artificial intelligence. Ten websites and extensions. Artificial intelligence is undoubtedly being the great protagonist of this 2023. One of its champions is the popular ChatGPT platform that was launched on November 30, 2022 and drew attention for its detailed and articulate responses. But it has not been until […]
The new Adidas campaign is a motivational ode to running as the most ancient sport. There are times when sports brands need to go back to basics to relaunch their brand image. Advertising campaigns and strategies usually serve one or two years, but soon a “reset” is necessary to reimagine everything. Few advertising campaigns last […]
“Ketchup Fraud” is the title of the Heinz campaign that takes advantage of the fraud that some restaurants carry out when serving ketchup. In advertising, it is as important to have an original idea as it is to know how to detect those moments in which your brand can stand out. Today, thanks to social […]
The new Pepsi logo recovers the essence of the brand from the 80s. Pepsi celebrates 125 years. Little did pharmaceutical chemist Caleb Davis Bradham think when he sold his drink in New Bern, North Carolina, which 125 years later would be one of the world’s largest multinationals. And that his greatest rival for dominating the […]
PETA denounces animal abuse with a campaign that recalls that famous “Save Ralph” Associations against animal abuse have spent many years fighting against the atrocities committed by humans. And the field of advertising is yet another part of this battle to prevent any animal from suffering. This is the case of the PETA (People for […]
“Just Another Night Out” is the title of Heineken’s campaign aimed at gamers and new ways to “go out” at night. The streaming revolution in advertising is causing a paradigm shift. There are many young people who decide to stay at home for the weekend and meet up to play their favorite game online. Through […]
Heinz and Absolut partner to launch a new sauce that pays homage to Vodka’s historic advertising campaign. Heinz and Absolut, undoubtedly two iconic brands when it comes to advertising. The popular brand of sauces has been one of the most recognized worldwide for more than 150 years; not to mention the homage that Andy Warhol […]
“The ridiculous run” is the title of the Adidas advertisement that reflects the feeling of many women when they go for a run. “92% of women feel insecure when they go running.” With this devastating data we begin the review of the latest Adidas advertising campaign. The initiative is based on a study carried out […]