McDonald’s advert made with ChatGPT brings artificial intelligence to classic Burger King competition. In the world of advertising, historically there have been two brands that have competed with each other for market share. Coca-Cola and Pepsi, Adidas and Puma, Apple and Samsung and of course, McDonald’s and Burger King. The competition between these two great […]
Decathlon’s action in Canada is called “Stolen Discount” and offers you a discount if your bike has been stolen. When it comes to creating original advertising campaigns, creatives have no limits. They literally have the world to do whatever they want, they just have to imagine it. That is why actions in outdoor advertising or […]
Pepsi’s Bad Bunny commercial kicks off the summer campaign and announces a deal with Apple Music. If there is a common denominator in Pepsi’s great advertising campaigns, it is the collaboration with great music stars. And it is that the list of artists who have collaborated with Pepsi leaves you speechless: Michael Jackson, David Bowie, […]
The Burger King commercial is a tongue-in-cheek story about the will of the brand as opposed to that of the consumer. If we had to name an iconic Burger King product, it would undoubtedly be the Whopper. The rival par excellence of the Big Mac and the two greatest exponents of American fast food. Both […]
The Ikea ad prides itself on being the “second best” choice for parents. A la hora de crear campañas de publicidad influye mucho la situación personal que vive el creativo/a que la realize. Con tan solo mirar los anuncios creados tu puedes saber si la persona que lo ha pensado está pasando por un buen […]
“Blind Spot” is the action that Volkswagen has carried out in dealerships to raise awareness about the blind spot in cars. South Africa is one of the countries with the highest rate of traffic accidents and fatalities in the world. The data is chilling: 40 people lose their lives every day due to traffic accidents […]
The Heinz commercial tells us the funny anecdotes made by the most fanatical consumers of the brand. If there is a brand that has been able to become transversal and known throughout the world thanks to pop culture, that is, without a doubt, Heinz. The American company, famous for its 57 different varieties of sauces […]
Netflix’s strategy on TikTok that allows users to unleash their imagination with clips from their movies. As the saying goes, if you can’t beat the enemy, join him. And it is that the irruption of TikTok in our lives has changed our small daily actions. You’re doing anything and before you know it, you’ve wasted […]
Apple’s commercial about privacy follows the steps of previous campaigns with absurd but very real humor. Every year, Apple launches advertising campaigns dedicated to highlighting the privacy of its devices. Last year he surprised with Nick Mohammed (“Ted Lasso”) as the lead; and the previous one with “Data Auction” the data auction between companies. This […]
Doritos’ “Triangle Tracker” engaged 4 million people on social media. When it comes to brainstorming ad strategies for TikTok, SnapChat, and the new social media, creatives have a blank canvas to paint. More and more brands dare to carry out increasingly original actions to reach the public that lives in these networks. This is the […]