Coca-Cola’s campaign for the World Cup in Qatar consists of several ads that explore fan promises. One of the date of the year arrives and with it the best advertising campaigns of the brands. They all want a piece of the cake of the most watched event on the entire planet, only comparable to the […]
Adidas’ funny campaign offers you discounts if you catch the athletes. Despite being one of the oldest means of advertising, outdoor advertising does not stop getting the most out of creative ideas. Just when you think you’ve seen it all, another brand comes along with a surprising idea. We saw it recently with the Pepsi […]
Pepsi’s billboard wants to show that its corporate color is more refreshing than the competition’s red. The advertising competition between Pepsi and Coca-Cola has taken another small step in this fascinating story of brand rivalry. And it is Pepsi, the one that does not have a dominant position, the one that tries to demonstrate that […]
Oxfam’s advert celebrates 75 years of selling second-hand clothes with a spectacular spot. The NGO Oxfam has been fighting poverty since 1942 and currently reaches more than 90 countries. Originally founded at the University of Oxford, it is currently made up of 19 non-governmental organisations. In 1947 it opened its first second-hand clothing and objects […]
We take a look at the best adverts of 2022 and the best ad campaigns of the year so far. Arriving at the equator of 2022, it is time to look back and take stock of what the year has brought us in terms of advertising. Everyone agrees that this 2022 is the year in […]
The Pepsi advert for the Qatar World Cup reminds us of the best advertising campaigns of the 90s. Historically, World Cup events have generated large publicity campaigns in the sector. We all remember the mythical Nike “Airport” with the Brazilian team, or the Adidas “Jose+10” for the World Cup in Germany. The appointment in the […]
The Puma advert kicks off the advertising campaigns for the World Cup in Qatar. The World Cup in Qatar is here and the brands have already started to launch their advertising campaigns. And it is not for less, it is estimated that the World Cup, together with the Olympic Games, is the most watched event […]
Virgin’s advert to announce its new Wi-Fi connection features a cow on a motorcycle. Many times, good advertising campaigns are those that manage to convey a sensation. Famous is the BMW advert: Do you like to drive? in which, in a single scene, he managed to evoke all kinds of emotions. We are not going […]
Chevron’s fake advert is a criticism of oil companies and their role in fighting climate change. That companies are using the fight against climate change as a “green washing” of the brand is not something new. Many, like Volkswagen, have been successful in selling their production of electric cars as something clean and renewing their […]
The Victoria’s secret advert aims to cement its commitment to women with “Undefinable.” Feminine brands are changing their communication to move away from the traditional beauty canons that they themselves had created. We have the recent Barbie case, the impressive Dove campaigns and now, Victoria’s Secret. And it is that the popular brand of lingerie […]