The John Lewis advert celebrates 100 years of the department store with a tribute to British culture. When we talk about advertising campaigns, without a doubt John Lewis has been one of the pioneering brands that set the pace. All of its adverts have always been widely accepted throughout its 100-year history. Now, to celebrate […]
Nike’s advert reimagines its famous slogan to adapt it to new generations. That Nike has marked a before and after in advertising with its famous slogan “Just Do It” is undeniable. The tagline, created by Wieden+Kennedy in 1988, has become one of the most iconic taglines in the sports world. But new generations are bursting […]
Why Referral Marketing Still Works in 2025 In an age of AI, social ads and influencer marketing, many assume word of mouth is dead. But research consistently shows referrals are one of the top drivers of customer growth. People trust recommendations from friends, family and colleagues more than they trust ads. That’s why businesses of […]
The Amazon Books advert wants to literally immerse us in our books. Reading is undoubtedly one of the most gratifying pleasures we have today. Those who love to read are lucky enough to be transported to other worlds in an instant. And that very emotion is what Amazon Books wanted to capture in its latest […]
The actress in the American Eagle advert is Sydney Sweeney. It is one of the advertising campaigns that has sparked the most controversy in 2025. Times are changing in society, and many do not accept wokism as a way of life. They advocate for a return to the classic advertising of the 90s, and the […]
Amazon’s back-to-school campaign turns everyday scenes into horror and comedy stories. With no time to digest the holidays, brands related to school supplies make their presence known. Among them is Amazon, which in its back-to-school campaign, stands out as one of the major players in the sector. To celebrate the return to school, Amazon has […]
The Adidas advert features Samuel L. Jackson as the star of a campaign that reimagines the Superstar sneakers. Some brands have managed to transcend advertising to become true cultural icons. One of them is undoubtedly Adidas, a brand embraced by the hip hop movement and 90s Britpop, led by Oasis. In a smart move, the […]
The adidas commercial reimagines rivalry as a positive force that pushes athletes to improve. The UEFA Women’s Euro is underway, and brands are launching their advertising campaigns. These campaigns promote self-improvement, learning, and respect—values that differ significantly from those seen in men’s football. To strengthen its visibility and media presence, Adidas has launched a campaign […]
AXA’s advert elevates women’s sports through three key life stages. The Women’s Euro Cup has arrived, and with it, brands are stepping up to support a fairer, cleaner, and healthier version of football designed for women. After recently seeing the brilliant BBC advert to promote the tournament, it’s now AXA’s turn to shine. The insurance […]
Nike’s advert celebrates offensive talent with a campaign full of horror and satire. Every summer, Nike surprises us by launching its advertising campaign to set the brand’s communication tone for the season. Last year, they amazed us with “Awaken Your Madness”, a campaign that linked madness with footballing brilliance. This time, the American multinational blends […]