Heathrow Christmas advert brings back its beloved bears Doris and Edward in the campaign “It Must Be Love” When it comes to Christmas adverts, airport campaigns rarely disappoint. During this time of year, the comings and goings of people travelling to spend the holidays with their loved ones are constant — and brands know it. […]
Walmart’s Christmas advert highlights joy over shopping chaos in a fantasy universe. Halloween is over, and brands are wasting no time launching their Christmas campaigns. And when it comes to memorable holiday campaigns, they’ve always come from the great Anglo-Saxon retailers. Walmart has been the first to jump in this year, surprising us with a […]
Ikea’s new advert makes its price tag the only protagonist to anticipate the emotions yet to come. If there is one brand capable of evolving its communication without losing its essence, it’s Ikea. The Swedish brand has been delighting us for years with clever, original and entertaining advertising campaigns, all while maintaining its unmistakable style. […]
Robert De Niro and Al Pacino star in a campaign that celebrates inner warmth, friendship, and human connection. It may seem hard to believe, but Robert De Niro and Al Pacino had never starred in a commercial campaign together before. And it was the prestigious Italian fashion brand Moncler that managed to bring these two […]
The Apple Advert is an ode to the blank canvas narrated by Jane Goodall. If there’s something Apple has mastered, it’s positioning itself as a driving force that enables people to move the world. One of those people was Jane Goodall, the English ethologist and pioneer in chimpanzee research for more than sixty years, who […]
Kylie Jenner’s campaign has sparked a wave of criticism on social media. Entrepreneur Kylie Jenner, the youngest of the Kardashian clan, knows exactly how to create buzz and controversy — a true art form when it comes to staying at the center of the media spotlight. Now, to launch her new cosmetics line, she has […]
Heinz’s Halloween advert is a tribute to classic horror movies. Halloween is here, and brands are launching their products during a month that allows them to be especially playful before the Christmas campaign begins. One of the most active companies is Heinz, which has released a special edition of its mayonnaise… in black. The brand […]
The Apple advert reinterprets its essence and celebrates the power of design—how it feels and how it works. If there is one brand that has known how to convey its essence through advertising campaigns, it is undoubtedly Apple. For some time now, its campaigns exude style, elegance, and practicality—a constant in the Cupertino company. Now […]
The Gap advert is a beautiful animated story full of fantasy and feminine sensitivity. We admit it, at Eslogan Magazine we have a soft spot for advertising campaigns made with animation. They are hidden little gems that often get buried in the whirlwind of immediacy, and we strongly believe they deserve to be celebrated. This […]
The Uber advert reimagines its classic waiting times, turning them into a love story. If there’s one brand revolutionizing urban transportation, it’s undoubtedly Uber. The mobility company has become a staple of everyday life, especially in the United States. Now, it has launched a campaign aimed at people living in suburban neighborhoods. The piece shows […]