Coca-Cola and Converse launch red Chuck 70 sneakers. Cobranding is a marketing technique capable of bringing together two quite different audiences. Thanks to a product that combines the values, identity, and appeal of both brands, it creates a unique proposition that amplifies their reach and generates a greater impact in the market. One of the […]
The Cheetos advert for Halloween is a fun story set in the world of “Wednesday.” The final months of the year are approaching, and brands are getting ready for a season full of major events. The first one up is Halloween, and brands are launching their most mischievous campaigns to attract younger audiences. One of […]
The “Rooftop Revival” campaign aims to turn Seoul’s rooftops into spaces for socializing. One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That’s the case with the latest Heineken campaign titled “Rooftop Revival.” The beer brand discovered that in Seoul, homes are very […]
Budweiser’s campaign in China has allowed it to stand out in the competitive Asian market. Western brands often face many challenges when trying to enter the competitive Chinese market. The reluctance of both the government and the population means that many major Western products have their local counterpart in the Asian giant. That is why […]
Liquid Death’s advert makes water smarter thanks to Alexa. Liquid Death is undoubtedly one of the edgiest brands right now. Its interesting proposal—basically selling canned water—has made it attractive to young audiences, all thanks to aggressive, fun, and original advertising. Now they have launched a campaign in collaboration with Amazon Ads, aiming to make water […]
The Tempo commercial is a moving story about a taxi driver’s empathy with his passengers. In the world of advertising, there is often a tendency toward grandiosity and spectacle. But sometimes the simple, everyday stories are the ones that resonate the most. This is the case with Tempo’s latest commercial. The tissue brand brings us […]
The collective Smartphone Free Childhood launches an ad denouncing the digital pressure children are exposed to. Some of the most impactful advertising campaigns don’t come from big brands, but from social movements that aim to open our eyes to uncomfortable realities. In this case, the organization Smartphone Free Childhood wants us to see that giving […]
The Uber Eats advert presents us with a funny mix-up featuring the actor from Málaga. Without a doubt, from an advertising standpoint, Uber Eats is on a roll. Recently, it won the Emmy for Best Advert of the Year with its campaign starring Brian Cox. Now, it delights us with another humorous campaign featuring Antonio […]
The Uber Eats advert wins the Emmy with a fresh and humorous campaign. The Emmys are the equivalent of the Oscars for the television industry. The ceremony rewards excellence in television products, which also includes advertising campaigns aired during broadcasts. It serves as a thermometer for which commercials are most likely to be among the […]
The American Eagle campaign starring Sydney Sweeney has sparked controversy due to its wordplay. Controversies in advertising campaigns often come from the fashion industry. After all, they tend to be the most provocative and the ones that can hire trendy actors or actresses. This is the case of actress Sydney Sweeney, who stars in the […]