Hellmann’s commercial for Super Bowl features a talking cat named “Mayo Cat” It is common at the Super Bowl for brands to use animals to present their products. And it’s not surprising, since reports say that consumers retain an ad more if it features an adorable animal. The Budweiser beer brand, for example, never fails […]
Oreo’s Super Bowl ad encourages us to make decisions based on which side of the cookie the cream is on. 2013 was the last year Oreo ran an advertising campaign for the Super Bowl. And the increase in advertising prices, which are paid at more than 6 million dollars per thirty seconds, makes many brands […]
Uber Eats comercial for Super Bowl recreates the viral moment between David Beckham and Victoria from his Netflix documentary. Brands are beginning to launch their campaigns for the Super Bowl. The event is approaching and with it the advertising pressure increases in the games leading up to the grand finale. One of the brands that […]
The Super Bowl arrives with this Kawasaki ad that makes the “Mullet”, the famous haircut of the 80s, back in fashion. The Super Bowl is coming, one of the most watched events on the entire planet. Synonymous with spectacle, the NFL playoffs bring together more than 100 million viewers. Quite a sweet treat for brands, […]
The beer brand Brlo has made a fun parody of the Calvin Klein advertisement starring Jeremy Allen White, star of “The Bear.” Calvin Klein launched an ad starring actor Jeremy Allen White, who plays Carmy in the acclaimed series “The Bear.” The advertising campaign follows the brand’s aesthetic codes, despite the controversy generated in the […]
The advertisement by NotCo, the company of food products created from plant components, appeals directly to large food brands. Society advances and evolves, and we increasingly tolerate less and less practices that cause suffering for animals. There are many companies like Heura or NotCo that are dedicated to creating foods from plant components. And their […]
The Stella Artois clothing line encourages us to steal its characteristic chalice-shaped glasses from bars. The Belgian beer brand Stella Artois is served in bars with a characteristic chalice-shaped glass. A glass that can only be found in establishments and that many consumers have stolen at some point. The brand has taken advantage of this […]
Phillips’ global campaign focuses on patient care and healthcare. Phillips is a Dutch multinational company focused on electronics and healthcare. It is normal to see Phillips appliances at home, but if there is a part that is more unknown to us, it is the entire part focused on material for hospitals. Specifically, radiology machines such […]
Burger King’s latest campaign has been to rename an island in the middle of the Indian Ocean and call it “Whopper Island.” One of the great rivalries in the world of advertising is that of Burger King and McDonald’s. Although both set the pace in advertising, the bickering between them is constant, with Burger King […]
The Calvin Klein advert starring Jeremy Allen White, star of the series “The Bear” is an ode to masculinity. Clothing brands often look to rising stars for their advertising campaigns. They tend to be actors who connect with the new generation and new trends; although the advertising codes remain the same. This is the case […]