Volkswagen’s teaser warms up for the Super Bowl by remembering its origins and hinting at a return of the Beetle. The Super Bowl arrives on February 11 in Las Vegas. And brands are starting to warm up to launch their advertising campaigns on the day of the event. This is the case of Volkswagen, which […]
The Kit Kat commercial encourages us not to overwhelm the AI by urging us to type “Have a break, and then” in questions on ChatGPT. If there is a technology that has turned the world upside down in the last year, it is artificial intelligence. But we have used it so much to the point […]
Heinz’s action at San Siro is a tribute to the owners of the food stops outside the stadium. Italy is a passionate country like few others. If you add football and food to that, you have the perfect mix. And the Italian “tifosi” have different rituals when it comes to eating before going to watch […]
Volvo Trucks hides its new truck model in plain sight to play tricks. If there is a brand that is not conservative when it comes to advertising, it is Volvo’s subsidiary, Volvo Trucks. We all remember the epic ad with Van Damme, “Epic Split” that was crowned the best advert of the decade for Eslogan […]
Volkswagen’s advert announces that the new models will come with ChatGPT integrated with a new assistant: IDA. That artificial intelligence would end up reaching cars was a fact. The first brand to take the step was Volkswagen, which, within the framework of CES, took the opportunity to announce the integration of ChatGPT in all its […]
Magnum’s advert advocates the quality of its product over imitations made by private brands. The white label is a phenomenon that has spread to all supermarket brands in our country. They are usually basic products created by the distributor as their own brand. But the private label is also a field of imitations and recreations […]
The Calvin Klein ad starring FKA Twigs has been banned by the Advertising Standards Authority (ASA) in the United Kingdom. The Advertising Standards Authority (ASA) is the advertising self-regulatory body in the United Kingdom. It is in charge of ensuring good practices in the world of advertising and preventing brands from going overboard. This organization […]
The Amazon Prime commercial consists of two stories in which it portrays the new beginnings that we sometimes face in life. Start again. It is something that we all, sooner or later, have had to do. A move to another house, a new job or having a child. Situations that force us to leave our […]
The Mercedes-Benz commercial is titled “Defining Class” and presents us with a story in the purest style of spy cinema. At the beginning of the year, CES is held in Las Vegas, the most important technology fair in the world. It is a showcase where brands present their most innovative products and especially automotive brands. […]
Coca-Cola’s commercial presents its entire range of products in one piece directed by the director of “The Bear.” It seems incredible, but in the 130 years of Coca-Cola’s history, all of the American multinational’s brands had never converged in the same advertisement. And Coca-Cola’s marketing and advertising strategy has very well defined what to do […]