Coca-Cola’s commercial presents its entire range of products in one piece directed by the director of “The Bear.” It seems incredible, but in the 130 years of Coca-Cola’s history, all of the American multinational’s brands had never converged in the same advertisement. And Coca-Cola’s marketing and advertising strategy has very well defined what to do […]
Guinness’s boots have been designed to leave a trail of footprints all the way to the pub. If there is an iconic beer brand in the world of advertising, it is undoubtedly Guinness. The popular Irish black beer was founded in 1759 and has been in the popular imagination since then thanks to its insistent […]
Google’s advert is a retrospective on how the world has changed since its 25th anniversary. It is customary that, at the end of the year, big brands look back on what happened. Especially social networks and brands like Facebook or YouTube, with their famous Rewind. Or services like Spotify remind us what has been listened […]
These are the ten best commercials of 2023 selected by Eslogan Magazine. The year is ending and it’s time to look back to see what 2023 has in store for us in terms of advertising. A year without major sporting events where brands could show off, with the exception of the Women’s World Cup in […]
Burger King’s Christmas advert opts for a sarcastic tone against the grain of other advertising campaigns. Christmas adverts are often prone to easy tears. The emotionality of the holidays, the reunions with loved ones or the excitement of the little ones invite us to carry out emotional advertising campaigns. That is why a more sarcastic […]
The Oatly campaign created by the company itself avoids the legal limitations of the French capital. If there is something that describes advertising and the creation of ideas, it is ingenuity. Creatives are constantly creating and exceeding expectations time and time again. At the same time, advertising regulations are increasingly expanding to make uncontrolled dissemination […]
Chevrolet’s Christmas advert is an exciting story about Alzheimer’s and memories. The Christmas holidays are usually a reason to experience joyful moments and reunions with family members we haven’t seen for a long time. But it is also a hard time, especially for those relatives of those who suffer from Alzheimer’s, who are not able […]
Snoop Dogg’s advert has revolutionized the networks, making us believe that the rapper had stopped smoking. Rapper Snoop Dogg had to arrive to revolutionize advertising. A shock to the sector that has not been seen for a long time. And Snoop Dogg’s announcement has surprised everyone because of the peculiar staging and, above all, of […]
Apple’s Christmas advert is titled “Fuzzy Feelings” and is inspired by the Dickens classic. The English writer Charles Dickens is considered the best novelist of the Victorian era. One of his works, “Christmas Stories” is considered a classic of the Christmas season. One of his stories is precisely the plot of Apple’s Christmas advert. Titled […]
Dove’s campaign aims to fight discrimination in the world of gaming and presents 15 different styles for afro hair. Personal care brand Dove continues its initiative to represent real beauty. One of the sectors that the brand has detected as most discriminatory is gaming. A community with toxic behaviors and an industry that hypersexualizes female […]