If there is a lasting relationship in the world of advertising, that is the pairing Wieden+Kennedy and Nike. This is the story of 40 years of marketing and advertising campaigns. When in 1974 the collaboration between Blue Ribbon Sports and Onitsuka Tiger came to an end, Phil Knight was clear that he should launch his […]
These are all the Grand Prizes that have been awarded at the Cannes Lions Advertising Festival. For yet another year, the Cannes Festival of Advertising and Creativity rewards the best advertising campaigns of the year. The popular international creativity and advertising contest brings together all the world’s creative talent to choose the best works in […]
Heinz’s adverts follow the line of the slogan that was created for the launch of its pasta sauce. In February, Heinz apologized to the media for bringing out a tomato pasta sauce after 150 years. Creativity, the work of Wunderman Thompson Spain alluded to the fact that, despite growing tomatoes for so long, they had […]
The advert for La Fallera wants to show the world the authentic Valencian recipe for paella. Paella is undoubtedly the most well-known dish in Spain internationally. Tourists line up to taste such a succulent delicacy and try to replicate the recipe in their countries of origin. The thing is, that in this process, the original […]
RC Lens made an original appeal to its supporters to donate blood. The response was staggering. The French Blood Bank published some alarming statistics: 30,000 blood bags were missing to obtain the necessary 100,000 that the country needs for its reserves. And it is that blood donation in France has been declining year after year […]
Burger King’s commercial in Austria to celebrate Pride Month has sparked a flurry of criticism of the brand. The month of June is known for being the Pride month, where diversity, inclusion and vindication of the rights of the LGBTQI+ collective are celebrated. In Eslogan Magazine we have dedicated a special to analyze the best […]
Wimbledon’s animated commercial puts the spotlight on Center Court at the tournament, which celebrates 100 years. Wimbledon’s “Centre Court” is one of those places in the UK that takes you back in time. A stadium that exudes mysticism everywhere, just like Wembley, Anfield or Old Trafford; and that celebrates 100 years of memorable matches. To […]
Absolut’s advertising campaign immerses us in the refreshing world of cocktails. Talking about Absolut is talking about a brand considered top in the world of advertising. His celebrated “Absolut Perfection” campaign is considered the longest-running advertising campaign in history. A graphic campaign that featured the participation of numerous artists including Andy Warhol. But times change […]
Apple’s advert debuts the new model of the Macbook Air presented at WWDC. Apple kicked off the Apple Worldwide Developers Conference (WWDC) with a Keynote dedicated to the software of its products. But in between, he presented us with the new model of the MacBook Air mounting its popular M2 chip. The famous model that […]
El anuncio de Renault recupera el concepto de 1994 con un Eduardo Noriega rejuvenecido gracias al DeepFake. 1995 fue un año muy prolífico para la publicidad en nuestro país. Nuevos creativos despuntaban y las marcas presentaban campañas de publicidad que desafiaban al establishment representando a nueva generación de jóvenes que subían con fuerza. Para lanzar […]