The Lego advert is a fun story about breaking the rules titled “Brick the Rules.” Lego’s ability to adapt to new times and trends is admirable. In an increasingly digital world, the brand has known how to find its space to offer children and adults an escape route but continue playing. A capacity that we […]
Volkswagen’s advertising campaign presents its new electric models parodying Hollywood movies. The automotive industry is fully embracing electric technology. Always in tow of Tesla, which was the first brand to clearly bet on having 100% electric vehicles. And this new paradigm is giving wings to creatives, who can bring new visions to a market that […]
Beyond Meat and Kim Kardashian places the popular influencer as chief flavor consultant. If there is a public figure who has managed to combine the facet of entertainment, influencer and businesswoman, that is, without a doubt, Kim Kardashian. The television star is able to move trends with his presence and the latest move is to […]
We take a look at the 10 best Nike commercials in its 50-year history. Nike is celebrating. And it is not for less, this year marks 50 years since Phil Knight and Bill Bowerman founded “Blue Ribbon Sports” to distribute Onistsuka Tiger (currently ASICS) footwear in the United States. It was not until 1971 that […]
Nivea’s commercial in conjunction with Liverpool encourages men to talk about their mental health. Mental health is becoming the protagonist of advertising campaigns for many brands. Society is evolving and we are opening up to talk about our mental problems. Some problems that, as we have seen during the pandemic, affect many people we love […]
Who sings the Stranger Things song in Season 4? TV Advert songs have been essential to make certain groups known to the general public. A commercial claim for us to consume a product. Whether it’s a physical product like a car, a smartphone or… an audiovisual product. In the era where social networks can make […]
Volkswagen’s commercial makes use of Star Wars imagery to promote its ID-Buzz electric model. Volkswagen and Star Wars have a special relationship. Not surprisingly, one of the best Volkwsagen adverts is the one starring a little Darth Vader wanting to use force. Now, for the premiere of the Obi-Wan series, the brand has wanted to […]
The Coke Studio commercial is the premiere of Coca-Cola’s global music platform. In Coca-Cola’s marketing and advertising strategy, the brand applies the 70-20-10 investment. This consists of allocating 70% to what is considered “low risk” content, which gives benefits. 20% goes to innovate what works and 10% to create new ideas that can be successful […]
Just Eat and Katy Perry have carried out the latest advertising campaign for the popular food delivery brand. Just Eat popularized its latest advertising campaign in 2020 which featured Snoop Dogg. Under the slogan “Did somebody say”, the artist popularized the tagline among consumers. Now, Just Eat and Katy Perry have teamed up to continue […]
Apple’s commercial is part of its “Privacy on iPhone” series, focusing on the security of personal data. The controversies related to the theft of private data have been taking place since smartphones burst onto the market. What once seemed like good ideas represented in an app has led to hidden doors to spy on us […]