Gatorade’s campaign is titled “Inner Strong” and features athletes Serena Williams, Hansel Emmanuel and Sunisa Lee. The popular isotonic drink brand Gatorade launched the “Fuel Tomorrow” campaign at the beginning of the year with which it sought to help communities to offer children a safe and welcoming environment to practice their favorite sport. Now they […]
The Fox Sports ad presents us with a Santa Claus worried about the coincidence of the World Cup in Qatar and Christmas. The peculiarity of the World Cup in Qatar, which is held at the end of the year, is a headache for everyone. Players, clubs, professional leagues from around the world and even brands, […]
“The ResignNATION” is Globant’s response to the millions of workers who have resigned in the United States. The pandemic has undoubtedly changed our priorities. But at all levels. It has made us think and reconsider our current life and if it is really what we want. A phenomenon that has spread in the United States, […]
Adidas and Gucci have launched a new collaborative collection that mixes graphic elements from the two brands. In the world of marketing and advertising, collaborative collections have brought us great partnerships that we never thought would happen. This is the case of Lacoste and Minecraft, Pokémon and Oreo or Adidas and Lego. Specific collections or […]
The McDonald’s advert is titled “Holiday Love” and is a sweet summer love story. Ahh the summer… those endless afternoons in the swimming pool of the campsite, of some relatives, of some friends. Going on an adventure, meeting new friends and living life in the moment. An intensity only comparable to the blow of reality […]
Barbie has honored Dr. Jane Goodall with a doll made from recycled plastic. Hace tiempo que Barbie cambió su linea comunicativa para tratar de inspirar a las más pequeñas. Se ha convertido en un símbolo por el feminismo y las diferentes causas que preocupan a la población como la diversidad y la sostenibilidad. Para ello […]
Nike’s advert for Euro 2022 vindicates women’s football and the power it is acquiring at all levels. That women’s football is booming is something that is obvious. Every year that passes, the visibility is greater, the stadiums are filled and the new generations of fans have new references. It is a matter of time before […]
Volkswagen’s advert puts the focus on language to avoid changing perception when we talk about equality in sport. The European Football Championship held in England is beginning to bear fruit in terms of visibility. Brands are turning to support women and women’s football and in the process wage the battle for equality. This was the […]
EE’s “Not Her Problem” takes advantage of the framework of the Women’s European Football Championship to denounce the hatred suffered by women online. The Women’s European Football Championship is an unbeatable setting for presenting impressive advertising campaigns. And if with them we can raise awareness and educate so that the hatred towards women stops, much […]
Lego’s advert marks the start of the Danish brand’s 90-year history celebration. Lego, the popular brand of building blocks, turns 90. It seems like yesterday when Ole Kirk Christiansen, a carpenter born in Billund, Denmark, created a company dedicated to manufacturing wooden items in 1932, which led to the creation of construction toys made of […]