Kylie Jenner’s campaign has sparked a wave of criticism on social media. Entrepreneur Kylie Jenner, the youngest of the Kardashian clan, knows exactly how to create buzz and controversy — a true art form when it comes to staying at the…

Heinz's Halloween advert is a tribute to classic horror movies. Halloween is here, and brands are launching their products during a month that allows them to be especially playful before the Christmas campaign begins. One of the most active…

The Apple advert reinterprets its essence and celebrates the power of design—how it feels and how it works. If there is one brand that has known how to convey its essence through advertising campaigns, it is undoubtedly Apple. For some time…

The Gap advert is a beautiful animated story full of fantasy and feminine sensitivity. We admit it, at Eslogan Magazine we have a soft spot for advertising campaigns made with animation. They are hidden little gems that often get buried in…

The Uber advert reimagines its classic waiting times, turning them into a love story. If there’s one brand revolutionizing urban transportation, it’s undoubtedly Uber. The mobility company has become a staple of everyday life, especially…

Coca-Cola and Converse launch red Chuck 70 sneakers. Cobranding is a marketing technique capable of bringing together two quite different audiences. Thanks to a product that combines the values, identity, and appeal of both brands, it creates…

The Cheetos advert for Halloween is a fun story set in the world of “Wednesday.” The final months of the year are approaching, and brands are getting ready for a season full of major events. The first one up is Halloween, and brands are…

The "Rooftop Revival" campaign aims to turn Seoul’s rooftops into spaces for socializing. One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That’s…

Budweiser's campaign in China has allowed it to stand out in the competitive Asian market. Western brands often face many challenges when trying to enter the competitive Chinese market. The reluctance of both the government and the population…