camapa de kylie jenner scaled
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Kylie Jenner’s campaign generates controversial about the limits of marketing

Kylie Jenner’s campaign has sparked a wave of criticism on social media. Entrepreneur Kylie Jenner, the youngest of the Kardashian clan, knows exactly how to create buzz and controversy — a true art form when it comes to staying at the…
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anuncio de heinz mayo halloween
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Heinz advert for Halloween presents a new black mayonnaise

Heinz's Halloween advert is a tribute to classic horror movies. Halloween is here, and brands are launching their products during a month that allows them to be especially playful before the Christmas campaign begins. One of the most active…
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anuncio apple design is how it works
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Apple’s advert is an ode to design: “Design is how it works.”

The Apple advert reinterprets its essence and celebrates the power of design—how it feels and how it works. If there is one brand that has known how to convey its essence through advertising campaigns, it is undoubtedly Apple. For some time…
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anuncio de gap sandy liang
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The magical GAP advert is a beautiful Ghibli-style animated piece

The Gap advert is a beautiful animated story full of fantasy and feminine sensitivity. We admit it, at Eslogan Magazine we have a soft spot for advertising campaigns made with animation. They are hidden little gems that often get buried in…
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anuncio uber in good times
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Uber’s advert is an emotional story that turns waiting into a love story

The Uber advert reimagines its classic waiting times, turning them into a love story. If there’s one brand revolutionizing urban transportation, it’s undoubtedly Uber. The mobility company has become a staple of everyday life, especially…
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coca cola y converse everyones a chuck
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Coca-Cola and Converse team up to launch a red Chuck Taylor 70 sneakers.

Coca-Cola and Converse launch red Chuck 70 sneakers. Cobranding is a marketing technique capable of bringing together two quite different audiences. Thanks to a product that combines the values, identity, and appeal of both brands, it creates…
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anuncio de cheetos todo por cheetos la cosa
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The “Thing” tries desperately to open a bag in the Cheetos commercial.

The Cheetos advert for Halloween is a fun story set in the world of “Wednesday.” The final months of the year are approaching, and brands are getting ready for a season full of major events. The first one up is Halloween, and brands are…
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heineken rooftop revival
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“Rooftop Revival” Heineken turns rooftops into social spaces

The "Rooftop Revival" campaign aims to turn Seoul’s rooftops into spaces for socializing. One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That’s…
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budweiser en china barely noticeable promotions
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Budweiser’s ingenious campaign in China: “Barely Noticeable Promotions”

Budweiser's campaign in China has allowed it to stand out in the competitive Asian market. Western brands often face many challenges when trying to enter the competitive Chinese market. The reluctance of both the government and the population…
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anuncio de liquid death certified smarter water
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The funny Liquid Death advert: Certified Smarter Water

Liquid Death’s advert makes water smarter thanks to Alexa. Liquid Death is undoubtedly one of the edgiest brands right now. Its interesting proposal—basically selling canned water—has made it attractive to young audiences, all thanks…
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