Decathlon renews its corporate image to begin a new brand trajectory. Decathlon has initiated the most ambitious brand change since its founding in 1976. Little did its founder, Michel Leclercq, think that with his small store in Lille he would…

The OnePlus action took place on a frozen lake in Finland and consisted of a soccer match. Telephone brands usually spare no effort to announce their new smartphone models. Every new feature they may have is shown with great fanfare to convince…

The Lay's advert was filmed at the San Siro with David Beckham and Thierry Henry searching for a bag of chips among the match fans. The top continental competition has always been a perfect territory for brands to express their creativity.…

Coca-Cola Foodmarks aims to be a gastronomic guide that will review gastronomic milestones related to pop culture. Coca-Cola is close to turning 140 years old, enough time to be part of numerous historical events throughout this time. From…

Heinz's cookbook aims to teach Artificial Intelligence to better display its recipes. That artificial intelligence is here to stay is a fact. Which is still a green technology and in the process of maturing, too. But that doesn't let brands…

The Coca-Cola typography has been created by Artificial Intelligence, which identified the possible letters in the Coca-Cola bubbles. Artificial Intelligence is on everyone's lips. And like any trend, brands take advantage of its momentum to…

The Stella Artois clothing line encourages us to steal its characteristic chalice-shaped glasses from bars. The Belgian beer brand Stella Artois is served in bars with a characteristic chalice-shaped glass. A glass that can only be found in…

Burger King's latest campaign has been to rename an island in the middle of the Indian Ocean and call it "Whopper Island." One of the great rivalries in the world of advertising is that of Burger King and McDonald's. Although both set the pace…

Volvo Trucks hides its new truck model in plain sight to play tricks. If there is a brand that is not conservative when it comes to advertising, it is Volvo's subsidiary, Volvo Trucks. We all remember the epic ad with Van Damme, "Epic Split"…