"Message in a Coke" is the title of the Coca-Cola action carried out internally in the company Companies are increasingly faced with the growing challenge of maintaining the motivation and well-being of their employees. Stress, work overload…

We review Taylor Swift's best advertising campaigns and the brands she has collaborated with during her career. Taylor Swift is without a doubt one of the most influential figures in the world of music. She has been able to create a global…

The Cannes Advertising Festival, known as the most prestigious event in the field of advertising, has awarded 34 Grand Prix. Once again this year, the Cannes Festival of Advertising and Creativity stands out as the epicenter of the advertising…

Coca-Cola's campaign seeks those reinterpretations of its logo around the world. The Coca Cola logo is one of the most iconic in the world. Over the years, it has undergone changes to meet different aesthetic needs, evolving into the…

The Coca-Cola instrument uses Artificial Intelligence to convert the peculiar sound of its effervescence into sounds. In Coca-Cola's marketing and advertising strategy, artificial intelligence is taking on a prominent role. If they recently…

The Loewe advert is a fun parody of the different pronunciations that the brand has had in its history. It is one of the most prestigious brands in luxury fashion and few know its origin. Although its name evokes large foreign brands, Loewe…

These advertising billboards smelling like McDonald's have been placed in cities such as Leiden and Utrecht. Olfactory marketing serves to create immersive experiences that connect emotionally with people. And for those who haven't experienced…

Heinz's billboard in Chicago consists of placing ketchup dispensers in front of those restaurants where they do not offer it. Heinz is a quite radical brand when it comes to advertising campaigns. The American brand is due to the devotion of…

"Carbon Cakes" is Fujitsu's initiative to raise awareness about pollution in our lives. Pollution is, without a doubt, one of the great evils suffered by all cities in the world. And every year, a large city produces 460,000 tons of CO2 emissions…