“Message in a Coke” is the title of the Coca-Cola action carried out internally in the company Companies are increasingly faced with the growing challenge of maintaining the motivation and well-being of their employees. Stress, work overload and emotional disconnection have become structural problems for many companies. To avoid these future problems, Coca-Cola has carried […]
El anuncio de Barbie da el pistoletazo de salida a la nueva campaña global de la marca. Mattel’s “Barbie” brand has long been a symbol of imagination for boys and girls, where playing with dolls inspires creativity and empathy in children. This new positioning, in addition to the success of the film starring Margot Robbie […]
Nike’s advert for the Paris Paralympic Games focuses on the ultra-competitiveness of Paralympic athletes. When the Olympic Games are over, the spotlight turns to the Paralympic Games, an example of integration and overcoming that often far surpasses its better-known counterpart. Although it does not have the audiences of the main event, the Paralympic Games are […]
Whose song is playing in the Nike advert: “Sunshine”? In the past, when a song was played in an advertisement, it became an instant hit. Examples of this are the song in the Golf advert or this one from Vodafone. Nowadays, there are fewer and fewer advertisements that manage to surprise us with their music. […]
Calvin Klein’s Fall advert once again stars Jeremy Allen White. Fashion brands often target emerging stars, who connect with new trends and attract new generations. This is the case of the protagonist of Calvin Klein’s latest campaign. He is one of the most popular actors thanks to his leading role in the acclaimed series “The […]
Knix’s advert encourages athletes to comment on whether they tested during their period that day. When we talk about women’s sport, dealing with menstruation is still a taboo. It is for society, for coaches and for athletes. And when there is a factor that makes the difference when it comes to achieving results, it should […]
Google’s advert for the Olympic Games has sparked controversy over its use of artificial intelligence. When it comes to advertising campaigns for the Olympic Games, there are usually common elements: the desire to excel, sacrifice, motivation or admiration. Precisely the latter is the leitmotif of Google’s advert for the Olympic Games, a campaign that has […]
The Amazon Business advert brings us a fantastic story of pirates and treasure. Amazon es una de las marcas más reconocidas a nivel mundial. De sobras es conocida su tienda online, así como su servicio de streaming. Pero lo que no sabe todo el mundo es que Amazon también ofrece servicios en la nube y […]
Amazon’s advert about back-to-school is a fun story starring Michelle Buteau. When August arrives, brands are already preparing for the return to school. Those who have children know that, despite the holidays, they have to prepare for the school year, which begins in September. In the new digital paradigm, Amazon is now the star. The […]
A look back at the best ads from the Paris 2024 Olympics The Paris 2024 Olympic Games are starting. The most followed event worldwide where values such as effort, sacrifice, improvement and camaraderie are fundamental pillars. In terms of audiences, the Tokyo 2020 Olympic Games were watched by more than 3 billion people around the […]