Amazon’s advert to celebrate Prime Day stars a chameleon-like Megan Thee Stallion. Every year, Amazon celebrates its Prime Day, an event where customers of the American multinational can benefit from irresistible discounts and offers. And as expected, Amazon has gone all out to promote the big event. “It’s Prime Day” is the title of the […]
Coca-Cola’s advert for the Paris Olympics celebrates the power of sport to bring people together. The Olympic Games are approaching, one of the great events of the year in which brands must shine to show their best advertising campaigns. Little by little, the creatives of the sponsoring brands are being released, such as Visa and […]
Ikea’s giant mirror works using GPS to provide establishments with hours of sunlight. The Swedes are true artists when it comes to making the most of the sun’s heat. The Scandinavian country usually has sudden changes in temperature, whether winter or summer. That is why when the good weather arrives, they try to make the […]
The BBC promo is an animated gem that represents the city of love and the Olympic Games. Olympic Games years are usually very prolific years for the advertising industry. Sponsors, sponsored brands and television networks dress up to offer their best advertising campaigns. One that always stands out above the rest are the promos from […]
The Toys ‘R’ Us advert has been used with Sora, the generative artificial intelligence platform. Artificial Intelligence has arrived in the world of advertising to stay. Many brands have used the benefits of AI to carry out their advertising campaigns. Some are successful, like the Citroën campaign or the Coca-Cola typography made with AI. Now […]
Visa’s advert is an ode to the culture of effort to achieve success. For some time now, the advertising campaigns of the two large financial companies such as MasterCard or Visa focus more on inspiring future generations than on showing the benefits of their service. This is the case of Visa’s latest advertising campaign in […]
The Cannes Advertising Festival, known as the most prestigious event in the field of advertising, has awarded 34 Grand Prix. Once again this year, the Cannes Festival of Advertising and Creativity stands out as the epicenter of the advertising world. This event recognizes the best ads of the year and many other categories. It is […]
The Ikea campaign shows us a series of short films that capture intimate and fun moments of families. If there is something really difficult to achieve in advertising, it is to represent everyday life and family routines. Creatives tend to think big, as it is much easier to reach a wider audience. But when a […]
The KFC’s advert places us in a dystopian future in which the only solution is to believe in chicken. Today’s society is experiencing moments of uncertainty. Economic, political and environmental problems are taking their toll on a young population that sees the future with pessimism. This is especially relevant in the United Kingdom, where generation […]
Nike advert for the Euro Cup and the Copa América invites us to awaken our madness with its great stars. When big events arrive, brands put all their effort into showing us their best advertising campaigns. And if there is a brand that never disappoints, it is Nike. In a year of celebration of the […]