“Quiet the Noise” is the title of Apple’s commercial to announce its AirPods Pro and shows how the improved noise cancellation feature works. In Apple’s advertising campaigns, one could talk about different styles depending on the type of product they want to sell. In the case of MacBooks, lightness. Regarding privacy, didactics with humor. And […]
“The Hand” is the title of the Volkswagen commercial that recalls the famous advertisement for little Darth Vader. Volkswagen’s relationship with pop culture has always been close. We all remember the fantastic 2011 commercial “The Force” considered one of the best car commercials of all time. Also as he was a participant in the premiere […]
“Unfilter México” is the title of the Corona ad that aims to remove the yellow filter to represent Mexico. In Hollywood, scenes showing locations in Mexico, the Middle East or India are often represented with a yellow filter. A trick to accentuate the sensation of heat, risk and danger of these territories. Film after film, […]
“Built to resist” is the title of EastPak’s commercial that imagines its products on the red planet. What brands will be used once we colonize Mars? This question and marketing-fiction exercise is what they have done at the headquarters of Eastpak, the famous brand of backpacks and suitcases; who base their latest campaign on this […]
“Holding out for a ZERO” is the title of the Guinness commercial for St. Patrick’s Day When we talk about advertising, Guinness deserves a prominent section for what it has contributed to the sector. Not surprisingly, since 1928 he has been carrying out advertising campaigns by John Gilroy that are still valid today. Or the […]
Dove’s campaign is a call not to use TikTok’s popular “Bold Glamour” filter that distorts real beauty. Filters in applications such as TikTok or Instagram are being the center of debate when we talk about low self-esteem and the use of social networks in adolescents. Part of the blame lies with the “Bold Glamour” filter […]
“Masterpiece” is the title of the Coca-Cola commercial, which pays homage to works of art in one of the year’s campaigns. It’s hard to understand but advertising can still surprise us. After so many campaigns and so many creative projects, an idea reappears that makes us continue to believe in this wonderful trade. And of […]
Las leyes suizas obligarán a la mítica marca a modificar el logotipo para eliminar el mítico monte Cervino de su packaging. Brand and packaging lovers are mixed up these days. The reason? One of the most recognizable packaging in the world will have to eliminate an essential part of its corporate identity. We are talking […]
Faber-Castell’s “Erase is creating” shows us that error is a part of the creative process. In a global and digital age, classic advertising has been dethroned by programmatic advertising and viral campaigns. That is why when we see a simple but powerful idea, it attracts our attention even more. Es el caso de la última […]
We know the actor from Givenchy: Gentleman Society. One of the fashionable actors. Givenchy, the French fashion firm has taken over one of the most sought-after models of the moment to present its new perfume model “Gentleman Society”. The idea, to represent the quintessence of the “gentlemen” of the 21st century. And, as Armani did […]