The Schweppes commercial is the second part of the acclaimed "Mission to Mars" In March, the beverage brand Schweppes launched a global campaign to reimagine its brand positioning. An ambitious production titled "Mission to Mars" depicted an…

Wilson, the volleyball from the film *Cast Away*, stars in this story about ocean pollution. NGO advertising campaigns are often quite impactful. These organizations usually give creative agencies free rein to express themselves. This allows…

The Lynx campaign is a provocative and playful outdoor advertising initiative. Deodorant brands aimed at male audiences often have a cheekier tone than their female counterparts. This is the case with Old Spice, Axe, and Lynx, which have established…

The Allianz advert shows the collaboration between two birds to safeguard what matters most. Insurance advertising campaigns are often like detergent or car ads — they appear every year in such abundance that there’s little left for creatives…

Coca-Cola looks to the future and uses AI to generate real-time intelligent design. Coca-Cola is a brand with 139 years of history and is known worldwide. Without a doubt, its corporate identity is recognizable even without showing the logo.…

Pepsi reinterprets its classic ads to connect with new generations. In the 1990s and 2000s, it was common for brands to compete over football's biggest stars for their advertising campaigns. Pelé, Beckham, and Ronaldinho were regulars in memorable…

McDonald's Mood for Mac scans your face and uses AI to offer you discounts based on your mood. Artificial intelligence has already become a part of our daily lives, helping us with a wide variety of tasks. Now, brands are taking advantage of…

Wilkinson advert offers a real and taboo-free take on female shaving. For decades, advertising campaigns for hygiene and female shaving products have shown women gliding razors over already-shaved, flawless legs. This beauty ideal has long…

The Asics advert reimagines the concept of physical and mental well-being with an emotional and everyday approach If there’s one sector in the advertising world that has been especially prolific in creativity, it’s the sports industry.…