The emotional Ralph Lauren commercial is about the family and introduces a homosexual couple for the first time. Brands are changing the way they communicate with consumers. All are introducing the concept of storytelling in their ads to demand what society is asking for: a more egalitarian world, without discrimination of any kind. Thus, […]
#ShowUs is the latest Dove commercial that aims to change the image of women in advertising. Dove has known how to find his own path in the field of advertising. It was around 2013 that he started with a simple and powerful campaign with “Real Women”. This campaign took deep and turned the real beauty […]
Ikea has developed some accessories to make its furniture more accessible to people with disabilities. Since it was founded in 1943 in Småland, Ikea has always defended the same philosophy. “Create a better day by day for most people. Offering a good, functional and affordable home products. “ A philosophy that has earned them to […]
Marketing and advertising on TikTok, we teach you how to start and reach your audience on the fashion social network. [ACTUALIZACIÃN] If you are already an expert “TikToker” or you already know the social network, we recommend you read our article to know what is the best time to post on TikTok. Marketing and advertising […]
Burger King burns McDonald’s advertising with this Augmented Reality campaign. Burger King and McDonalds continue their advertising war. Well, better said is Burger King who is continually campaigning against McDonald’s. A double-edged strategy, because although it may report visits and repercussions, being continuously watching your rival has its negative points. One that you are […]
“Sounds of Future Ocean” is the peculiar record of National Geographic with the sounds of the oceans. National Geographic wanted to celebrate World Water Day by alerting us about the future of our seas. And they do it with taking out a disc that reproduces the sounds of the future oceans. An album that can […]
Bianco commercial is an emotional love story to encourage us to start a conversation. In advertising, storytelling is a way of telling a story that connects us with the consumer and creates a link with it. And thanks to online platforms, brands can unleash their creativity without limitations. This is the case of Bianco’s […]
In the original hotel of Trivial Pursuit you must pay by answering questions of the popular game. ¿Un hotel inspirado en Trivial Pursuit? Si, existe y está en Moscú. With this campaign, Hasbro wants to reactivate the popular game that has been with us for more than 30 years. And that was in 1979 when […]
The Apple commercial tells us about their commitment to privacy in their devices. Apple is a company that has always taken privacy in its devices seriously. This has generated numerous problems with the authorities, such as the case of the San Bernardino shooting and how he denied the FBI to unblock the iphone from […]
We analyze the century-old rivalry between Coca-Cola and Pepsi through its advertising campaigns. Coca-Cola and Pepsi have been battling for control of the territories for more than 100 years. A story that began in 1886 when Dr. John Stith Pemberton invented a syrup in Atlanta called Coca-Cola. Only eight years later, Pepsi came into being, […]