
The Coca-Cola instrument that converts its effervescence into sounds
The Coca-Cola instrument uses Artificial Intelligence to convert the peculiar sound of its effervescence into sounds.
In Coca-Cola's marketing and advertising strategy, artificial intelligence is taking on a prominent role. If they recently…

The British Airways commercial and the emotional look at a baby’s future
British Airways' commercial is an open letter to the future of the next generation.
When a baby is born, a blank canvas is born. One that little by little must be colored with experiences that live in life. The first times will be those that…

Burger King’s campaign is a funny story about the dethroned brothers
Burger King's campaign reflects jealousy when a brother comes home.
When a couple usually has a second child, the first must go through a process of acceptance and understand that he will no longer be the one receiving all the attention. At…

Loewe’s funny advert puts an end to the mispronunciation of its name
The Loewe advert is a fun parody of the different pronunciations that the brand has had in its history.
It is one of the most prestigious brands in luxury fashion and few know its origin. Although its name evokes large foreign brands, Loewe…

Puma’s spectacular advert looking to the Euro Cup
Puma's advert for the Euro Cup in Germany is a spectacular piece with the brand's stars.
This year the European Football Championship is being held in Germany and brands are already beginning to position themselves by launching their advertising…

Powerade advert is an emotional story about the return of Simone Biles: “The Vault”
The Powerade advert with Simone Biles is a reflection on her physical and mental state.
At the 2020 Tokyo Olympic Games all the alarms went off: Simone Biles, the acclaimed Olympic medalist, decided to take a break from her career right in…

Coca-Cola and Marvel present their limited edition with an spectacular advert
The Coca-Cola and Marvel commercial presents us with the new limited edition of collectible cans with Marvel characters.
Coca-Cola's marketing and advertising strategy often involves launching special editions of its cans. They had a great…

The billboard that smells like McDonald’s: “Smells Like McDonald’s”
These advertising billboards smelling like McDonald's have been placed in cities such as Leiden and Utrecht.
Olfactory marketing serves to create immersive experiences that connect emotionally with people. And for those who haven't experienced…

Heinz’s funny billboard in front of restaurants that do not serve Ketchup
Heinz's billboard in Chicago consists of placing ketchup dispensers in front of those restaurants where they do not offer it.
Heinz is a quite radical brand when it comes to advertising campaigns. The American brand is due to the devotion of…

“Carbon Cakes”: Fujitsu makes cakes made with pollution
"Carbon Cakes" is Fujitsu's initiative to raise awareness about pollution in our lives.
Pollution is, without a doubt, one of the great evils suffered by all cities in the world. And every year, a large city produces 460,000 tons of CO2 emissions…